- Ascend Media and the American Heart Association produce successful virtual event
In May, Ascend Media and the American Heart Association partnered to produce the association’s first all-virtual event – Vascular Discovery: From Genes to Medicine 2020 Scientific Sessions Virtual Event and Heart Hub.
Using Ascend’s Learning Hub platform as a virtual “lobby” to lead attendees to simulive sessions, moderated poster sessions, ePosters and Zoom roundtables, AHA provided attendees from around the world with the clinical practice updates and scientific research and advancements they would have experienced at the live conference, originally scheduled to take place May 5-7 in Chicago.
Billed as the “heart” of the virtual event, the Heart Hub featured podcasts, blogs, a virtual exhibit hall and relevant content curated from throughout AHA journals, Councils, Science News and the Professional Heart Daily.
More than just a virtual event, however, the Vascular Discovery Heart Hub continues to serve as a community for this subspecialty year-round with regularly updated content from AHA and exhibitors.
Ascend’s Learning Hub solution also includes a year-round comprehensive content marketing plan that includes webinars, enewsletters, podcasts and other activities that draw attendees to the hub regularly.
- Ascend is ready for Super Bowl LIV!
The Ascend Media home team is suited and booted for Super Bowl LIV, featuring the Kansas City Chiefs and the San Francisco 49ers. It’s been 50 years since the Chiefs last went to the Super Bowl. GO CHIEFS!
- Ascend Holiday Giving 2019
Ascend Media team members gave generously this holiday season with donations for Happy Bottoms, Kansas City’s Diaper Bank, and the Morning Glory Ministries, which has been serving the homeless in Kansas City for more than 30 years.
Ascend staffers collected and donated more than 1,800 diapers for Kansas City’s estimated 20,000 children whose families don’t have enough diapers to keep them happy, healthy and dry. This is an underserved area of need nationwide; one in three American families struggle to keep their babies in clean, dry diapers.
The team also collected 90 pairs of socks and 14 pairs of shoes for the homeless in Kansas City. Morning Glory Ministries’ mission is to ease the burden of marginalized individuals in Kansas City through its three ministries, the Morning Glory Cafe, Hospitality House and the Emergency Assistance program.
- Ascend Media and American Heart Association Earn Gold EXCEL Award for Scientific Sessions Daily Newspaper
Through its partnership on the American Heart Association’s Scientific Sessions 2018 Daily News, Ascend Media earned the top prize in the Newspaper, General Excellence category in the 2019 American Media & Publishing’s EXCEL Awards competition.
The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. The peer-review judging process ensures the high quality and caliber of the work selected to win an award. Gold is the top prize.
“Our intent, in addition to providing critical coverage of key educational sessions and science, was to present the content in an appealing manner for busy cardiologists,” said Rhonda Wickham, Ascend Media’s vice president of Content. “We employed a strategy of shorter, more concise articles and a graphically appealing design to support our content approach.”
Like most Ascend dailies, the three-day newspaper provides preview information as well as live, on-site coverage of the meeting, its activities and education.
“We are gratified that this newspaper was recognized for both the writing and the design,” said Wickham. “We couldn’t be more pleased for our client and partner.”